WELCOME TO THE MARKETING THERAPIST
B2B Marketing & Communications
Your personal support for marketing and communications in your business
I start my client relationships with a marketing "therapy" session. Before I recommend anything, I want to understand what's really going on: what's been tried, what hasn't worked, and why. It's an assessment that builds knowledge before treatment starts, because the fix only works if the diagnosis is right.
If we're a fit, the work that follows depends on what you actually need. Some engagements are structured and time-limited: a defined problem, a fixed number of sessions, a clear endpoint. Others are open-ended where I can sit alongside your team as things evolve. Either way, you'll know which one you're getting, and why, before we start.
“I’ve had the pleasure of working with Laura over the past 12 months as we’ve launched a number of new marketing initiatives to grow our brand across the EMEA region. She brings a huge amount of experience across B2B marketing, communications and strategy, and has made a genuine impact in how we tell our story, build our profile and cut through in a highly competitive market. I doubt we'd have achieved as much as we have thus far without Laura's guidance and expertise."
Thomas Nolan Sales Director, Europe - OFS
How I work
Six services, building trust that works.
REPUTATION AND PR STRATEGY
Build the third-party credibility that no amount of owned content can replicate.
TRUST AUDIT
Where is your credibility strongest and what gaps need filling?
EVENTS AND PARTNERSHIP STRATEGY
Get into the right rooms. Build the relationships that actually move things forward.
PERSONAL BRAND AND TEAM VISIBILITY
We help put people back at the forefront of your business.
MESSAGING AND POSITIONING
Get clear on what you say, who you say it to, and why they should believe you.
CONTENT MARKETING STRATEGY
Once people are trusting you, your team and your business, we amplify
MY APPROACH
SENIOR MARKETING SUPPORT FOR FOUNDERS AND BUSINESSES ALREADY WORKING WITH AI
Most marketing advice skips the real assessment step and moves straight to the "prescription". This is why businesses end up cycling through agencies and tactics without addressing the underlying issues.
In addition to my deep knowledge of traditional marketing practices, I work as a senior, fractional marketing consultant for B2B founders and businesses who are perhaps already relying on AI for their marketing and want someone who can tell whether it's actually giving them the right answer. AI has made this harder to notice rather than easier. It will produce a positioning statement, a content plan or a pitch deck structure, and all of it will sound plausible enough that it's tempting to assume the thinking has been done. Often it hasn't, because AI is answering the prompt rather than the underlying problem, and there's no one with the right experience to tell the difference between the two. That's where I can help. Sitting with you, listening properly, and working out whether what's been produced is actually right for your business, or simply confident-sounding.
GET IN TOUCH
PHONE
+44(0)7583 938 048
Not sure where to start?
Reach out for a free 30min consultation
Tell us how we can help
Specific help for startups
The Startup Marketing Clinic
The SMC+ is a group of marketing experts committed to the startup ecosystems across the UK and Europe. We help founders build the right marketing foundations early, so growth has something solid to stand on. We listen, we understand today's challenges, and we prepare you for what comes next.